FAQ
Straight answers. No sales talk.
What we do, what it costs, how long it takes, and how we compare to an agency. Can't find your question? Ask us on WhatsApp. We reply within 2 hours.
About us
Who we are and who you work with.
What is Abstractech?
Abstractech is an AI and software studio in Dubai, led by software architect Karan Khanna. We rescue stuck and AI-built apps, build MVPs, act as a tech partner for growing businesses, and run marketing that brings in enquiries. The company is Abstractech L.L.C-FZ, trade licence 2532434.
Where are you based, and who do you work with?
We're based in Dubai and work with businesses across the UAE and GCC. We work with founders and service businesses, especially in finance, insurance, real estate, automotive services and e-commerce.
Who will I actually work with?
Karan, a software architect with 10+ years building production systems. He scopes your project, designs the architecture and stays on it until it's live. You won't be handed to an account manager.
Do you work with non-technical founders?
Yes. Many of the founders we work with aren't technical. We explain every decision in plain English, so you always know what we're doing and why.
Services
What we do, and what each service includes.
What services do you offer?
Four: prototype rescue (our main service), MVP sprints, a tech partner retainer, and marketing. Marketing covers social media management, ads management, SEO and AEO.
What is prototype rescue?
We take apps that are stuck, often built with AI tools or by a freelancer, and make them secure, stable and ready for real users. It starts with a 5-day review and a fixed quote. Then we fix what's broken, add tests, backups and monitoring, and put it live on your domain on a date agreed in writing.
Which tools do you rescue apps from?
Lovable, Bolt, Cursor, Replit, v0, no-code tools such as Bubble and FlutterFlow, and code from freelancers or past agencies. If it runs, we can review it.
What is an MVP sprint?
A fixed-scope, fixed-price build of a new product. We agree the scope and a live date in writing before we start, and you get the full source code in your own repositories.
What does the tech partner retainer include?
It starts with a fixed-fee tech audit and a written roadmap. After that, a monthly retainer covers ongoing development and support, architecture and vendor decisions, and a senior tech lead on call. It suits service businesses that need a tech team without hiring one.
What marketing services do you offer?
Social media management, ads management on Meta, Google, TikTok and LinkedIn, SEO, and AEO. Because we're engineers, we also set up tracking properly and build the landing pages ourselves.
What technology do you work with?
Web and mobile apps, SaaS platforms, CRMs, AI agents and LLM workflows, WhatsApp AI assistants and n8n automations. Our engineering stack is React, Angular, Node.js, NestJS, .NET and PHP, with PostgreSQL and Prisma, deployed on AWS or Azure, plus Cloudflare, Playwright for end-to-end testing, and Stripe and Auth0 in production builds. On the AI side: agentic AI, LangChain, Azure AI, and the Claude and OpenAI APIs. We choose the stack for your problem, not ours.
Do you build WhatsApp AI assistants?
Yes. We build WhatsApp assistants that answer questions, qualify leads and take bookings, connected to your CRM or booking system.
How we compare
How working with us differs from an agency or a freelancer.
How are you different from a typical agency?
You talk to the architect who builds your product, not an account manager. You get a written review and a fixed quote in 5 days instead of weeks of discovery. Pricing is fixed and agreed up front, not hourly. The live date is agreed in writing, not estimated. Senior engineers write the code, and you own it from day one.
How are you different from hiring a freelancer?
A freelancer is often the fastest way to start. We're built for getting to production: architecture, security, tests, backups, monitoring and documentation, with a fixed price and a written live date. Rescue projects often start as freelancer builds.
Are you cheaper than an agency?
We don't compete on hourly rates. We compete on certainty: a fixed price and an agreed date, so the cost doesn't grow while the work drags on.
Will you throw away my app and start again?
Only if that's cheaper for you, and we'll show you why. Usually we keep what works and fix what doesn't.
Pricing and timelines
What it costs and how long it takes.
How much does a project cost?
Every software project starts with a fixed AED 350 + VAT review or tech audit. You then get a fixed quote for the work itself. We don't bill hourly. Marketing starts with a fixed-fee audit, then a fixed monthly fee.
How long does it take?
The review takes 5 days. After that you get a fixed price and a live date agreed in writing. The date depends on the scope, so we agree it rather than guess it up front.
How quickly will you reply?
Within 2 hours. Send the form or message us on WhatsApp.
What happens if the scope changes?
A fixed scope is what keeps the date real. New ideas go into the next sprint, and we quote them separately, so the agreed date and price hold.
Who pays for advertising spend?
You do, directly to the platforms (Meta, Google, TikTok or LinkedIn). Our fee covers managing the campaigns, so you always see exactly what you spend.
SEO and AEO
How customers find you on Google and in AI assistants.
What is AEO?
AEO stands for answer engine optimisation. It makes your business easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews to find, understand and recommend. It covers structured data, clear answers to real customer questions, and consistent business details across the web. See our AEO services in Dubai.
What is the difference between SEO and AEO?
SEO helps you rank in Google's search results. AEO helps you get cited or recommended when people ask an AI assistant. They overlap: a fast, well-structured site with clear content helps both.
Can you guarantee a first-page ranking or an AI recommendation?
No, and you should be wary of anyone who does. Nobody controls Google's rankings or what AI tools say. We do the work that improves your chances, and we report on it every month in plain English.
What does an SEO or AEO audit include?
A technical check of speed, structure and indexing. A review of your content against what customers search for. A check of your Google Business Profile. And for AEO, a look at what AI assistants currently say about you. You get a written list of what to fix, in priority order.
Do you write the content?
Yes. We write service pages, FAQs and articles that answer the questions your customers actually ask, for the UAE market.
Working together
Ownership, security and support.
Who owns the code?
You do. Full source code, in your repositories and your cloud accounts, from day one.
Will you sign an NDA?
Yes. We're happy to sign an NDA before you share your app or any access.
Where will my app be hosted?
In your own cloud account, usually AWS or Azure, or the provider you already use. You keep full control of your accounts and data.
Do you offer support after launch?
Yes. After launch, the tech partner retainer covers ongoing development and support, or you can book support as needed.
Do you work outside Dubai?
Yes, across the UAE and GCC. Most of the day-to-day happens on WhatsApp and short calls.
Still have a question?
Message us and you'll hear back within 2 hours.